Obviously the point of a good blog article is to gain readership. You have something to share and you want to get the message out. It would be a shame to have a great article that no one would ever see because it was missing just a few easy tweeks. So with the help of Word Press SEO plugin, I am going to list a few things you can do to turn a good blog into a great one.
Key word – the main word that describes what your article is about that if someone searched that particular word you would want your article to be pulled up.
You should have a focus key word, and that keyword should be found in the following places:
- Your article heading
- Page title
- Page URL
- Several times in your content (especially within the first paragraph and at least once subheading) The first few lines of the first paragraph may appear in your search snippet.
- And in the meta description
Why my blog article should I use a subheading?
Search engines can examine subheadings in an effort to return valid results. Subheadings are also a great way to break up the reading in to shorter sections to encourage read through.
Word Count – Think about it. or…don’t.
You can get some mixed signals when it comes to the recommended length of the typical blog article. Longer articles are getting more clicks, but there is still concern about being too long and losing the reader. If you can keep your reader, longer articles do a better job of converting visitors to loyal readers. Better to focus first on a compelling interesting articles, and once it is written, then you can worry about word count.
It is recommended that blog articles exceed 300. Google considers articles under 200 words to be content thin. The thinking is, longer articles are more likely to contain pertinent information. So say it in as few words as possible, but have lots to say. No lazy, keyword rich but empty content. Readers want depth. Check out this article about word count at Copy Press also. You will not be sorry!
Develop a page title that is as good for Google as it is for you.
First of all, keep in mind that on a Google search result, only around 55 characters will fit. The rest will be cut off. That being said, search engines will use page titles to obtain search results and may display the page title in the window tab even if the entire title does not show up in the results. Keywords in the page title may result in higher rankings, especially if the key word is at the front of the title.
If you include your business name in the page titles, this is called branding. If you think readers will search your name as opposed to your article’s key word, you should but your brand first. If your brand is not well know, you should put it at the end.
Compelling titles will attract more click throughs then generic labeling. “How to make your car last forever.” May get more hits then “Auto Maintenance”
Better still: “ Auto Maintenance- How to make your car last forever” Be creative.
Include pictures or videos in your articles.
Studies show that viewers tend to read in an F pattern. They scan the first line, scroll down a bit and scan again, then scroll to the bottom. To break this pattern and keep them on your page, you will want to incorporate more eye candy throughout the body of the copy like pictures, videos or bold text with attention grabbing phrases.
When you do use pictures, be sure to use captions, and try placing a key word in them as well. Captions are the second most read text right after the headlines, and you should make sure you do not neglect them. Be sure to title and tag your pictures as well, because many visitors will be drawn to your website from image searches.
Taking the extra time to attend to these things will help your blog be found by the right people.
If you are a Word Press user, the SEO plugin examines your work and tells you just where you need to adjust. You can find it here.